What Intentional Visibility Looks Like
- 7 hours ago
- 2 min read
In the early stages of building Essenchae, visibility felt like a numbers game. Post more, say more, be everywhere. But over time, the lesson sharpened into something quieter and far more profitable: not all attention is equal, and not all exposure builds authority. Intentional visibility is the difference between being seen and being remembered.
For a brand like Essenchae, which exists at the intersection of hairstyling culture, digital education, and curated aesthetics, visibility has to move with purpose. It means every repost of a stylist’s work is tied to a larger narrative about taste and trust. It means captions that don’t just chase engagement but reinforce a point of view. It means when Essenchae shares a stylist’s transformation video, it isn’t random inspiration—it’s proof of the ecosystem the brand is building, where stylists, products, and education sit in conversation with one another.
