Proof, Process, Profit: The Three Stages Behind The Lace Barr’s Digital Expansion

In the modern beauty economy, the most important shift isn’t in hairstyles—it’s in how stylists monetize their knowledge. The page behind @thelacebarr, run by Atlanta-based stylist Lyrique Mykaela, shows a real-time transition from booked-out hairstylist to digital business mentor. It is exactly the evolution Essenchae teaches stylists to prepare for.

Lyrique’s story begins like many successful stylists: hustle, consistency, and visible results. She built a clientele quickly after launching The Lace Bar and, within months, crossed into six-figure revenue doing hair, a milestone she openly documents to build trust and authority with her audience.

But the real strategy started after that.

The Transition Into Digital Products

The Lace Barr page doesn’t present digital products as a side hustle. It frames them as the natural next phase of a stylist’s career. Once credibility was established through installs, client videos, and booking demand, the content shifted toward mentorship, marketing guides, and training resources designed to help other stylists grow their own businesses.

This mirrors Essenchae’s editorial philosophy:

A stylist should sell education only after demonstrating mastery.

Lyrique’s digital offers are positioned around specific pain points stylists face—content marketing, client growth, pricing, and scaling income beyond appointments. Her messaging consistently emphasizes turning expertise into recurring revenue and building income streams that work while you sleep, language that resonates with an audience tired of trading time for money.

The transition feels credible because it came after visible success.

Page Strengths Through an Essenchae Lens

The Lace Barr page is effective because it understands narrative discipline. The early content establishes technical skill. The middle stage shows business growth. The current stage introduces mentorship and digital education. This is a textbook example of how stylists should layer authority.

Her transparency about early earnings, client milestones, and business growth builds trust. She shares that her first year doing hair generated over $200,000 in revenue, a figure that immediately positions her as a credible mentor to newer stylists.

That credibility allows her to sell digital products without resistance, because the audience has already watched the proof unfold.

This is what Essenchae calls ecosystem selling—education that grows from real experience, not theory.

What Stylists Can Learn From Her Digital Success

The Lace Barr’s journey shows that digital success in beauty comes from documentation, not perfection. Stylists who record their growth, share their systems, and teach from lived experience can transition into scalable education without losing authenticity.

Her page proves that digital products are not about abandoning the chair. They are about preserving the knowledge gained in it.

For Essenchae readers, this is the blueprint:

Build credibility through service.

Document your process.

Package your knowledge into education.

That is how a stylist becomes a founder.

Where the Page Could Grow

From an editorial standpoint, The Lace Barr could deepen authority with more long-form storytelling—student success case studies, revenue breakdowns, and behind-the-scenes curriculum development. These formats would strengthen trust and align even more with Essenchae’s belief that beauty founders should function as media brands.

Because the future of beauty isn’t just installs.

It’s infrastructure.

Why This Matters to Essenchae

Essenchae exists for stylists exactly like this—creators who are ready to evolve from service providers into educators and curators. The Lace Barr’s success shows that digital products aren’t reserved for influencers. They belong to professionals who document their mastery and teach with intention.

The chair creates credibility.

The curriculum creates legacy.