When it comes to the salon, the experience weighs more than the service itself. This is where your client's expectations of you being a respectable stylist are before them, especially in a salon setting where the stylist is not working alone and other clients can overhear your conversation. This is how you can enhance the experience for your clientele.
The Power of Body Language
Making eye contact shows clients that you are attentive and engaged. It builds trust and indicates that you value their input. Instead, face your client directly and keep your posture open to signal that you are approachable and ready to engage with your client. Maintaining an open and relaxed posture void crossing your arms or turning away are a few of the small things that can close your client off to your suggestions, which we want to avoid especially with unfamiliar clients.
"It's not just about the hairstyle; it's about the whole experience from the moment they walk into the moment they leave. That’s what keeps clients coming back." - Noah Brown
For example, you’ll get clients who’ll come in and request a silent appointment, this doesn't change how a stylist should engage with the client. This means reading your client's body language occasionally will help you read the room. Even a smile can make clients feel more comfortable and open to any suggestions or upselling products you have to offer.
Remember that when you're speaking to your client they're not a trained stylist. This means keeping service explanations simple when it comes to terms & lingo. For example, if a client is telling you they’d like for you to perform a different technique for a natural outcome, instead of saying you’ll do the “Sandwich Method” try saying “I’ll do a technique where natural hair is placed between two wefts of tape-in extensions.” This gives your client room to understand what they’re getting clearly.
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